Brands, Consumers, Symbols and Research: Sidney J Levy on...

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Brands, Consumers, Symbols and...

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

Name: Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing
ISBN: 9780761916963

Sidney J. Levy, Dennis Rook

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Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing’s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.

Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy’s essays and studies of marketing.

Категории:

Business & Economics - Sales & Marketing

Година:

1999

Издание:

Издателство:

SAGE Publications, Inc

Език:

english

Страници:

608