Nonprofit Internet Strategies: Best Practices for...

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Business & Economics - Management & Leadership
Nonprofit Internet Strategies: Best...

Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising

Name: Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
ISBN: 9780471716198

Ted Hart, James M. Greenfield, Michael Johnston

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Contributors from nonprofit organizations and from groups advocating electronic philanthropy offer advice to nonprofit fundraisers who want to tap into the Internet. The practice has been around since the middle 1990s, they say, but has only occasionally been successful. The topics include using the Internet as a strategic tool, staffing, online community building, building the brand online, inspiring donors, and planned giving and major gifts.

Категории:

Business & Economics - Management & Leadership

Година:

2005

Издание:

Издателство:

Wiley

Език:

english

Страници:

360

ISBN 10: