The Gamification Toolkit: Dynamics, Mechanics, and...

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The Gamification Toolkit: Dynamics,...

The Gamification Toolkit: Dynamics, Mechanics, and Components for the Win

Kevin Werbach, Dan Hunter

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Take your gamification efforts to the next level

When The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera.

Now, in their new ebook

The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user's guide to help you build a game—for the win.

Категории:

Business & Economics

Том:

Година:

2015

Издание:

Издателство:

Wharton School Press

Език:

english

Страници:

ISBN: