Reinventing the Latino Television Viewer : Language, Ideology, and Practice
Christopher Chávez
Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.
Година:
2015
Издателство:
Lexington Books
Език:
english
Страници:
182
ISBN 10:
149850664X
ISBN 13:
9781498506649
Файл:
EPUB, 603 KB
IPFS:
,
english, 2015